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Dear construction Top Gun,

This so-called recession we are having has been quite fun for me. …more of this story below after I show you the bullets and benefits of this great marketing report you can have for FREE…

(I’m Seth Holdren, and…this is Amos, the Construction Marketing Dog. Get your free report, videos, and email tips by filling out your email in the form below.)

In this free report you will learn:

• Why it’s a major mistake to insist referrals are the only marketing strategy that works in the construction industry.

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• How to position yourself so you can sell your business someday for a huge profit. (Wouldn’t that be nice?)

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…OK, now, back to my story…

Yes, I have been having fun. I mean real fun. Like hanging-with-friends-around-the-campfire fun. Or like the kind of fun my yellow lab Amos has every time I throw the dummy for him. Now that is fun.

Learn ways to market your business by signing up for your FREE marketing report below.

Be like Amos here. You can go out…

…kill it… (get your free marketing report below)

…and drag it home. (fill in email below to get your free report)

So, what the heck do I mean I’m having fun, you ask?

Is it because I like to sweat bullets as I watch the gallon meter go really really slow as the dollar meter goes really really fast at the gas pump?

No, I hate that part.

Is it because I like to watch all the housing inventory go up up up, and the number of new housing starts go down down down?

Nah, that sucks for everyone too.

But I am really happy, and I’ll tell you why:

Because any given one of us, including you, really only has a very small circle of influence to worry about.

No matter how large your business or how small your list of prospects this month, all you really have to worry about is #1: Your own business.

So, the really great news is this:

For me and you, my friend, and any single given one of us, there is a clear enemy to fight. And that enemy is not The United States’ Economy.

The whole entire economy is waaay too big of a world to concern ourselves with.

Sure, we all want to do our part to make our economy strong and powerful. But worrying about it is the most damaging thing we can do with what we got from the man upstairs.

And that’s why I’m having so much fun, my friend. Because I’m happy for YOU.

“The only economy you have to improve is the micro-economy of your own business.”

And that is great news.

Because just by focusing on effective marketing and sales strategy, you can jump-start your business and take the bull by the horns now, today, for good.

And, yes, my friend, you can do it now. During a time when conditions are not ideal.

In fact, that’s the very best time to do it, because most business owners are focusing on tightening their belts and weathering the storm.

So YOU can set yourself apart and focus on going out, killing it, and dragging it home.

Become a master in that one area of business, and you’ll never worry about fuel prices again.

Go out, kill it, and drag it home.

THAT is what marketing and sales strategy means to me.

“We should call it Go-Out, Kill-It and Drag-It-Home strategy.”

On Storms

The lady in my life just learned an important lesson the other day.

You see, she’s become quite the little runner lately. She used to hate to run outside. If it was cold or raining, she took it like a cat held over a bucket of water. Claws out.

But then one day she went for a long run and got caught in a huge thunderstorm. Rain coming down like Niagara Falls, huge lightning bolts striking the big oak trees, and thunderclaps to rattle your fillings.

When this storm hit her, she could have reacted two completely different ways:

1. She could have panicked and dashed under the nearest bridge or storefront awning.

…Or…

2. She could do what she ended up doing.

She put her chin up, grinned, and splashed through the puddles!

When she got home, she was completely invigorated.

Later she told me she made up her mind during that storm that if she got struck down by lightning on that run, she would have been happy to go out that way. With a huge smile on her face, soaked to the bone. Having the time of her life, alone, blood pumping through her veins.

Now THAT is how we should all look at life. When you run into a storm, put your chin up, smile your most devious grin, and tear it up!

Don’t be the guy in the truck.

One interesting thing happened during my lady’s thunderstorm.

When she was running through the ankle-deep storm runoff, a panicked guy in a truck came by and yelled “I hope you’re not too far from home!”

Don’t get me wrong, this guy was just trying to be a good Samaritan.

But what he failed to realize is this girl was feeling more alive than ever, running on her own two feet, letting the cards fall where they may.

And that is my metaphor for life this week. Run on your own two feet through the storm, and let the chips fall where they may.

Go out, kill it, and drag it home.

There is plenty of business out there for the guy who takes that course.

Sincerely,

Seth Holdren

PS. If you would like to get your hands on this FREE marketing report on how to “Go Out, Kill it, & Drag it Home,” you can have it in a matter of seconds. Just fill out the short little form below with your name and email.

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Copyright ©2008 Seth Holdren. All rights reserved.
P.O. Box 121091 Nashville, TN 37212
seth [at] dragithome [dot] com

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